The Journey

A decade of storytelling and design

INFINIT is born 2007

A vision for virtual studios

In college, Ted develops the vision for InStudios.net a media platform, where people can collaborate within unlimited online virtual studios.

Infinit Studios, LLC was the company designing InStudios.net.

Hollywood - 2008

After graduating college, Ted puts InStudios.net on pause to work on major TV shows like Entourage and House MD.

See the article that got Adam’s attention

Going Viral - 2012

After collectively failing a number of business ventures, Dan and Adam finally have their first break. Together they build Lumio with a team of 7 other legends.

Lumio, previously called Foenix, was a social media analytics company that helped brands like Audi, David Jones and Red Balloon source legitimate influencers for social media campaigns.

“We were essentially the Instagram police and called out fake influencers left, right and centre. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind.”

Dan, Co-founder and CEO of Lumio

Salesforce 2013

Lumio gets acquired by German company, Influencer DB. Yeww! 🎉

Read about the acquisition

“After this, we both took up golf on during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez.”

Adam, Co-founder of Lumio

Tech Expansion 2015

Dan is shipped off to work with ze Germans as Head of Product at Influencer DB.

Adam decides to stay in Sydney and cut his teeth as a Product Designer with one of Sydney's leading design studios.

Whilst in Germany, Dan worked with with brands such as Daniel Wellington and BMW - Ja!

Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.

Read about the Good Design Award

Going Global 2019

After spending time apart, Dan and Adam begin to plan their next moves and rekindle their business partnership.

The name "Relume" is born.

relume

verb

[ri-loom]
To relight or rekindle (a light, flame, etc.)

Covid Pivot 2020

Dan moves back to Sydney to join a Global startup incubator called Antler. He convinces Adam to join him.

learn more about antler here

Digital Agency 2021

🚀 relume launches

For various reasons, Dan and Adam decide to turn down a $100,000 investment from Antler and start their own business venture, without taking outside investment.

To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.

UI/UX Design 2022

After building 11 websites on Webflow in under 6 weeks as a way to test a number of business ideas, Dan and Adam decide to stick to what they know best and launch Relume - a company that designs and builds beautiful Webflow websites.

“Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too.”

Dan, Co-founder of Relume

Today

Today Infinit is a team run by two guys with the same mission in life - To wake up every day with a choice to do what we love to do, build meaningful relationships and do great work.

You've heard our story, it's now time for the world to hear yours.

Reach out

The journey so far

A vision is born

In 2007 Ted Saunders had the vision to create an online collaborative media platform where people work together in an infinite number of virtual studios.

After moving to Hollywood to work on major TV shows such as Entourage and House MD, Ted pivots the tech startup into a production company.

Going viral

2012

In 2012 Ted releases a film of a Dr. Seuss book created at Burning Man, which instantly goes viral, getting the attention of millions around the world.

Salesforce reaches out to Ted and asks if he can make a similar video for them.

Salesforce's discovers us

At age 26, Ted becomes one of Salesforce's best video vendors of the year, with a nod from Mark Benioff himself.

As the rumors spread, multiple Salesforce departments hire Ted and his teams to make a variety of live action and animated videos.

Global expansion

Additional tech companies such as Glint, Verizon, Linked-In and Aptible, hire Infinit to help their marketing efforts.

Meanwhile, Salesforce's global teams start hiring us to make videos, as we expand productions into Japan, India, Australia, UK, Ireland, and the Netherlands.

Covid pivot into web & graphic

Covid halts all global productions, forcing our team to focus on other passions, such as web and graphic design.
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Isaac joins the team as lead designer, as Infinit expands to new web and UI clients such as 5th Kind and Toolchain, which get acquired after working with us.