In order to guide the design process for 5th Kind's complex interfaces, we developed a flexible, full stack design system.
The design system includes both style variable like color values, type scales, and icons, as well as more complex global components like buttons, menus, and profiles.
Complex designs require a thorough handoff process. We created detailed documentation and specs for each design to ensure a faithful implementation.
All of this work culminated in a full redesign of the desktop web app, mobile app, and Apple TV app that boosted productivity and improved usability for 5th Kind's clients.
Giving users a taste of the product experience, without weighing them down with complex demos.
Using motion graphics to tell 5th Kind's story and engage users as they browse the site.
We brought 5th Kind's brand mark into a more modern tech landscape while staying true to the original concept. The blue dot and arrow on the right highlights the 'user' at the center of 5th Kind's mission.
A flexible and robust type scale for use across product, web, and marketing content.
5th Kind's product color system codes semantic information to improve usability, while secondary colors add more vibrancy to marketing and web content.